Sr Product Marketing Manager Welcome Tech Los Angeles Metropolitan Area Remote

Job Description

Welcome Technologies is reimagining the immigrant experience for today’s connected world by building the digital platform to power immigrant success. We believe anyone should be able to live in any country with easy access to the right information, products, and services they need to thrive. We are growing exponentially, serving nearly three million active users. We are building innovative solutions and offerings for this cohort, both in language and in culture, that demystify and create access to previously elusive opportunities such as financial, healthcare, and educational resources. At WelcomeTech we are using our proprietary data and technology to build a platform that addresses critical needs of our immigration system and propels society forward. Financial services and education are core to our ecosystem

About the Role:

We are seeking a Sr Product Marketing Manager with professional experience creating content across a variety of digital channels in support of the company’s marketing & product goals. The Product Marketing Manager is part of the content team and will be expected to create copy that moves a user through the customer funnel, as well as, enable them to navigate Welcome Tech’s flagship products and accomplish their intended goals. This position will work closely with the product, design, engineering and marketing ops teams, and will require strong communication skills, a strategic collaborative spirit and substantial organizational abilities.

Responsibilities

Collaborate with Marketing, Design, Product, and in some cases Compliance to understand and define project requirements.
Develop compelling positioning & marketing messaging that resonates with customers.
Plan and develop product marketing copy (navigation, onboarding, FAQs and other elements that facilitate the end-to-end user experience).
Deliver multi-brand/category channel strategies that deliver a best in class customer experience.
Lead Voice of Customer efforts — uncovering user research insights that lead to improvements in messaging and accelerated service adoption.
Establish KPIs and track performance to ensure marketing and UX content strategies are delivering expected business outcomes: product adoption, retention, and user sentiment.
Create cohesive and consistent product marketing strategies and document them into guidelines.

Requirements:

Preferred Bilingual Spanish-English (not required)
5+ years in product marketing copywriting and/or content manager role.
Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth. Provide portfolio or samples of demonstrated projects.
Ability to transition from high level strategic thinking to creative and detailed execution.
Experience working closely with Product, Marketing, UX and Engineering teams.
Exceptional written and verbal communication skills.
Expertise in A/B testing & familiarity with user research.
Deadline-driven and highly organized with an obsessive attention to detail.
Obsessed with KPIs such as open rates, conversion rates.
Preferred: Experience with Fintech or Health Tech products.